Wednesday 13 July 2016

Door Hangers and flyers.... Do they work????

I get asked alot about do handing out flyers and hanging door hangers and if it works????


Well the answer is yes it works, But you have to be smart about how you do it. Firstly we have a company policy that the workers MUST hang a door hanger on the doors of the next door neighbors and the 3 houses across the road of the house there washing. this is a very cost effective way of doing it.

Next is that we employee a person to work one day a week hanging door hangers and they are able to do about 1000 in a 8 hour day, It works out great for them as they have the day off from uni. We really make sure the door hangers are hung on the door knob and not put in the letter box as our hit rate for a flyer in the letter box is 1% and the hit rate for a door hanger on the door in 10% so a massive difference.

 These on the side are the door hangers we hang and we have a great result out of these and will never go back to flyers in the letter box.

We do have standard type flyers but there not handed out in a mail box form, these are only handed out when someone quires about our services and wants more information than we will hand out the flyer as it holds all the information they want. These flyers are great to inform people but not very good in grabbing there attention.

Now you are ready to hang door hangers the next major this is what areas to hang them. My rule is never hang them in the poor areas of town, Even though we do heaps of work in those areas we find most houses in the poor areas are rentals and the people getting your door hangers dont make the call weather to spend the money or not. We target the landlords in other ways.

We will always target middle class to upper class areas as most of these peoples own there own home and can make the decisions to spend the money or not , plus these people have spare money to spend on the maintenance of there home. And there homes are always larger so the charge amount for the                                         job is always larger as well.

The time of the day is always important as well, I try and hang door hangers around 2pm to 5pm, This means the door hanger has less chance of blowing away in the wind and it there awaiting the home owner to come home from work and its right there for them to see.
We also boost our effort in the first 3 weeks of spring and we hire an extra 3 people for 3 week straight to hang door hangers and we normally get about 7500 up per week and with spring people are back out side looking at there house and checking how dirty and how much moss and mould has grown over the winter months.

Simple rules with design, keep it simple and try and grab there attention with the design instantly.

If you want any information just comment and follow the blog

Troy Hillard
Wash Rite
www.washrite.co.nz   0800101216

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