WASH RITE - GIVING BACK - BUY SANITISING PLAYGROUNDS FOR FREE

Over the past 5 years, Wash Rite has grown to become New Zealand's largest house washing company, Wash Rite has grown to a company that turns over $5 million per year. We have only been able to grow to this size by having great community support which has turned into great customer loyalty.

When the Covid-19 virus started to affect the New Zealand population a state of concern swept over its people. This caused great concern to the elderly and the parents of the young kids within our community.
The Wash Rite franchise network noticed this and wanted to try and give back to the same community that has the support and allowed our business to grow over the past 5 years and come up with the idea that we can wash and sanitize playgrounds at pre-schools and schools within our area free of charge, as we have a large stockpile of the necessary chemicals and equipment to sanitize large public area's very quickly.

Wash Rite started to promote the free sanitizing service and it did not take long until we were flooded with childcare centers wanting to take us up on the free offer and within 24hrs we have 40 trucks deployed nationwide providing this service free of charge. The community really got behind Wash Rite and within a few short days, we have thousands and thousands of people making contact with us thanking us for what we were doing. The show of appreciation that was shown to us over this time really was heartwarming and meant a lot to the Wash Rite franchise owners.

I have had other house washing business owners make contact asking "why would you give your products and services away for free?" My answer to this is very simple. I am a firm believer in business you can not just keep on asking for stuff "Money" from the community, you have to give value above and beyond what you take in the form of money. So I operate my business with a Give, Give, Give, Take mentality and I find this works extremely well.

To give you an idea why it works in business, The unintended result of our give away was that we ended up being asked to come on 5 different radio stations, 4 newspapers did stories on us and we were on the highest-rated prime time news program. This is the type of advertising you cant buy and if you could buy it it would cost a lot more than the chemicals used doing the services.

In the wrap up giving back to your local community is a smart way to get goodwill and equity with your clients. This means your business brand is worth more and means when it comes down to clients picking your quote over another contractor's quote you have more room to charge more and still be the chosen contractor as you have more preserved value to the client. So get out there and start giving back it will come back to many time what you give back.