DO WHAT YOUR COMPETITORS ARE DOING THAN DOUBLE IT!!

In the 16 months Wash Rite has been open for business we have had rapid rise from just humble begins. The birth of Wash Rite come when i was in the process of selling another business and a mate of mine was around at my office everyday as he was in between property developments and we both realized in a few short weeks we would be jobless but cashed up and had nothing to do. We throw some idea's for businesses around and industry's around and we realized sitting in my shed i had most of the equipment needed to start a house washing business.

We started to research the industry and who the players where in the house wash and roof cleaning sector in the Waikato and we even went as far as to get the main company's around to Wash our house's and rental property's. While these company's went to work washing our house's it become very clear to us that not only could we do this we could do it better in every aspect. Most of the company's doing house washing fall in to the category of "Just Playing " at it. And by just playing at it i mean they work from home, have no uniform, basic signage on there vehicles or drive people movers, use cheap diaphragm pumps that come off quad bike weed sprayers, It was clear to us that no one company has corporatised  the industry yet. And by corporatised i mean having a company set up and running with set system's and process in place.

This gave us what we needed to begin Wash Rite, Now easily the largest house wash company in the Waikato. In the Waikato we have built up to 3 full time rigs on the road 5 days a week washing on average 13 houses per week each and growing. We have also recently grown into a new city Wellington New Zealand's capital city. We where lucky to come across Tim and Baylee who wanted to join the Wash Rite team and they have purchased a franchise in the Wellington region and as of 18th December 2016 they have been operating for 7 weeks and by all matrix they have blown us away with how fast they have build a great customer base and they are always booked out 2 to 3 weeks in advance and are blowing away there competition in Wellington.

Now in regards to the heading of the post "do what your competitors are doing and than double it" This means always keep an eye on what your competitors are doing in regards to pricing, marketing, advertising, equipment used and if you see anything that you believe is a good idea or a benefit in any way don't be afraid to copy there idea and implement into your business.

Now the thing you have to keep in mind that if you just copy them you will never pass them you will always be one step behind always playing catch up. At Wash Rite we pride our self's on being not just one step ahead but 50 steps ahead of all our competition. To give you a few examples, we had our Facebook page open and doing Facebook ads 4 months before one of our competitors Chem Wash Waikato even had a page and now they are doing the same thing. Which i cant blame them i would do the same if i was them. But by the time they even thought of doing it our page was so far ahead they will always be playing catch up and that's shown by Wash Rite having 750 page likes and chem wash having 140 page like's

Another example is that Wash Rite had made a animated video about our services which i had NEVER seen in any service industry in New Zealand before and within 6 weeks another company Wonder Wash had one very close to ours. Again i cant blame them from doing it as it worked well for us, Our video can be seen at WATCH WASH RITE ANIMATED VIDEO NOW

At Wash Rite we try and bring out new marketing idea's or pick up on idea's used around the world that has not made it to New Zealand yet or is just not common and we try them all to see what works for us. This has given us a huge advantage in our market place.

In saying this we at Wash Rite are not so confident we wont see what a competitor is doing and if we think it works we will do the same. A great example is that two of our competitors have a stand at a large home and garden expo each year. We looked at it and said that's a good idea so we now have a stand at the same expo each year. But to give you a good example about not just copying the idea but doing it better we made sure our stand is at the beginning of the expo hall which means we get first chance at getting the customer and it worked great for us, So great we pre booked and paid for next year.

Even as Wash Rite continues to grow and continues to take market share we will always keep an eye on the other company's in our market place just to ensure that we stay ahead of them and keep innovating our company's position in the market place.

Wash Rite Limited
www.washrite.co.nz

Next Level Marketing for your house wash / roof wash business.

You have reached the level that your business is making waves, big waves in your industry within your operating area. The next thing to do is step up your game and go to the next level. We at Wash Rite has reached this level. We are now ramping things up to a level none of our competitors have ever seen.

We are tripled our marketing budget for the coming year, We have doubled our team in the past 6 months, We will be hiring a field sales rep to go door to door offering free quotes as well as handling quote requests from our website. Between the two owners and the sales reps we will be joining 3 business referring groups as well as intense media advertisements such as radio, TV, magazine and newspaper.
Within 6 months we will have Wash Rite as the main brand in our market. Yes it will cost alot of money, but its only money, and we are happy to invest in Wash Rite as we know the return we will have will be well and truly worth it.

I have owned a few businesses over the years and i am yet to find another one that can return the same or better with the amount of investment needed in this industry.

In saying this we are compiling a list of conventions and expos around New Zealand for 2017 and we will be hitting them hard and using that for the growth for the forseable future on top of the other methods we use.

HOW TO SECURE THE BIG JOBS IN THE EXTERIOR WASH INDUSTRY

As your progress from a small business to a medium and large business in the house wash or roof wash industry you naturally want to target some of the large commercial or more prestige jobs to help build your brand and image. So the million dollar question how to do you get these big jobs??

Well there is no simple answer, if there was everyone would be doing it and everyone would be getting these types of jobs. But i can give you a few tips and pointers on how we go about getting these bigger jobs.

1st is the larges company's want to deal with reputable company's so always act in business in a legal and moral way, Now i am not saying don't be competitive and aggressive chasing jobs as i would be the most aggressive person in my industry in my area without a doubt.

2nd would be use any and all contacts you have to try and get a foot in the door, try and at least be able to get a quote in for the job.

3nd don't be afraid to cut your rates for the first few jobs just to get them, build a reputation for doing these large jobs than raise your rates back to market rate and when you get to where i am you can go even higher.

4th is don't be afraid to say NO, Wealth people or business leaders like to deal with people who are confident and know what there doing and know how to get the job done right, If that means saying NO than say it and be confident in your skills. If your not confident they will pick up on it and they will not trust you to do the job.

5th, When you quote be factual and give them all the information about the house wash or roof cleaning, Such as how many days it will take, any extra equipment such as lifting booms you will have on the jobs, any safety issues you have or will cause, and so on this again will show the client you know what your doing and they can trust you to do the job right the first time.

At Wash Rite we have done some of the largest jobs and most prestige jobs in New Zealand, Such as in February 2016 we washed the dot com mansion formally the resident of Kim dot com.

We are back washing the roof of the Dot com mansion in late October 2016 and we will year after year.

Another recent job we have done is a full exterior wash of Westfield Chartwell shopping complex, This job was done after hours at night and was a 4 Night job with 3 crews none stop on it, We are back in November 2016 to wash the roof.

Another large job we do twice a year is washing the exterior and roof cleaning of Braemer Hospital in Hamilton New Zealand, This is a 6 day job for 3 crews, There is alot of glass to be cleaned on this job.

These are only a few but there great ones to show as all of these where clients we walked in off the street and offer a free quote to and they all agreed and now signed a 5 years contract for each of these, Just these 3 alone are $75500 per year in revenue alone.
So the point is don't be shy get out there knock on doors, introduce yourself and start doing free quotes and you never know what you will pick up next.

Any questions happy to answer http://washrite.co.nz/contact-us/

Troy Hillard
Wash Rite
www.washrite.co.nz

Advertising you pressure wash or softwash business - www.washrite.co.nz

ADVERTISING YOUR PRESSURE WASH OR 

SOFT WASH BUSINESS

I get asked all the time how do i or whats the best way to advertise my pressure wash or soft wash business?? Well this is a few ways i have found that work and some work very well.

1st is what i call the old school ways which are sending out post cards, letter box drops with flyers, advertising in local newspaper and hanging door hangers on peoples front doors. Out of all these ways door hangers i have found to be the best and most cost effective way. We at Wash Rite have about 22% hit rate on the door hangers we put up witch is way better than flyers in letter boxs and or sending out post cards. Only thing with door hangers is you need the design to tell your story and catch there attention really fast. Below is a copy of the one we use.

As you can see it has our company logo, phone number, list of services and down the bottom address, website address and some other contact details.

This design has worked really well for us and has taken 2 to 3 re designs over the last year to get it where it works and gets the phone to ring.

Now once you have the door hangers going up and work is starting to come in what you MUST do is keep a record of every call you get regardless if a job comes from it. Take down there name, address, email, phone number, So you can follow them up at a later time, ad there email to your mail chimp or other email marketing system and in 12 months time give them a cold call and see if they would like a free quote to get a house wash. Wash Rite gets about 2 jobs a week just from doing this but it is a long term system but it works and works well.

Once you have got your first job list your business on every directory you can find, Yelp, BBB, and the like and always ask your customer after you have finished there job to give you a 5 star review, This will help heaps in getting work from the directory. NEVER UNDER ESTIMATE REVIEWS.

Now you have worked on the basics now for the new generation systems, 

1st get a website built by a professional and get the up on the net, Once you have done this you can list it on all the business directory's and start to do basic seo.

2nd will be open up a company Facebook page and get everyone you know and everyone your friends know to like and share it. But remember you need to post daily on it with pictures and info to get it ranking, Now you can share and invite people in your community to like your page, This will also help your google ranking on your website. Also look at doing paid ads on Facebook which can be done for as little as $5 so not expensive

3rd is google ad-words , Get some google ad-word ad up and this is a constant way to get phone calls but it also points people to your website which will boost your google ranking.

Now google ranking is MASSIVE , there are a few ways to help you get a higher ranking and faster than normal.

1st Facebook pages as talked about

2nd Google adwords

3rd Backlinks, This is where your website in listed on other websites such as directory's 

4th is the date of your domain the older the domain the higher the ranking

5th is trends this means the more activity your site has the higher the ranking so get your mates and family to check out your site weekly

NOW THE BIGGEST AND BEST WAY TO MARKET YOUR BUSINESS IS TO GET OUT THERE AND MEET PEOPLE AND TALK ABOUT YOUR BUSINESS AND HAND OUT BUSINESS CARDS.

SO GET OUT THERE AND BUILD YOUR BUSINESS.

If anyone wants any advise you can get hold of me on my Facebook page www.facebook.com/washritenz or at www.washrite.co.nz


www.washrite.co.nz

http://washrite.co.nz/request-a-quote/

$1000 A Day Pressure Washing Business

I get asked all time how do i make $1000 profit pressure washing?

First and foremost to make $1000 a day in the pressure washing industry it takes hard work, Every stage from promoting your business , quoting, and customer relations through to doing the work it all takes hard work and effort. So if your scared of hard work and lots of effort stop reading NOW!!!

The first step in making $1000 a day is lots and lots of advertising, There are heaps of ways to advertise your business from expensive ways to methods that are free but you need to promote yourself.

Once your phone starts ringing you you can smile as getting the phone to ring is by far the hardest part of business in my opinion. Now its time to get out there a quote on the job at hand. Before you arrive on site to see the home owner or business owner you should have done your research to know what the market rates are from pressure washing in your area. When you quote never be the cheap option i always try and be middle of the road if not on the higher end of the market prices but what i do is i always offer references from recent jobs i have done and i always throw in a free service even if the free service is to clean the exterior windows for free or do a slow acting moss and mould treatment on there driveway, these free services have a cost of sale to me of around $40 so very little.

Once you have given the home owner or business owner the formal quote you need to follow up with them to try and close the sale, I normally call around them around 48 hrs after the quote was given, This shows your very interested in getting there work and that you have good communication skills as there is a big issue in this industry of people not communicating with the clients well enough so make it a point of difference that you communicate excellent with the client and word will spread.

Now if all went well the client has accepted the quote and you have booked the job in on a set day and time. Now next big thing is to be on time and have all the equipment needed ready to go so no delays when your on site.

Now down to the $$$$$$ , What to charge. In my area a average house size is 200m2 or 1800 ft2 and we would charge around $395.00 for a house wash, We always try and up sell two services at least on every house wash, these are a moss and mould roof treatment which would be another $160.00 and the last service is a driveway pressure clean which would be around $150.00 so a total cost to the customer would be $705, Now we try and complete two of these every day so a daily total of $1410.00.

Now we need to work out our cost of sale for the day to work out our profile, We would use around $25 of chemical on each house and $45 of chemical on each roof and $25 of chemical on each driveway and about $10 fuel for the pump so a total of $105 cost per house so a total of $210 cost for the day, Once we take out our daily business costs which in our business averages $150.00 per day which covers insurance, advertising, and office expenses you will be left with $1050.00.

The figures provided are an average as some day you will make more and some make less and your costs per day will change daily and even more if you have break downs.

As i stated in the first part of this the hardest thing is to get your phone to ring as you need to be doing as many quotes as you can as the more you do the more chance some will accept and offer you the work.

I will post shortly a post on how i get my phone to ring none stop all day every day.

For more information about making money pressure washing or softwash check out this

God Bless and happy pressure washing

Troy

Wash Rite NZ
www.washrite.co.nz

http://washrite.co.nz/services/