Thursday, 23 June 2016
Advertising you pressure wash or softwash business - www.washrite.co.nz
ADVERTISING YOUR PRESSURE WASH OR
SOFT WASH BUSINESS
I get asked all the time how do i or whats the best way to advertise my pressure wash or soft wash business?? Well this is a few ways i have found that work and some work very well.
1st is what i call the old school ways which are sending out post cards, letter box drops with flyers, advertising in local newspaper and hanging door hangers on peoples front doors. Out of all these ways door hangers i have found to be the best and most cost effective way. We at Wash Rite have about 22% hit rate on the door hangers we put up witch is way better than flyers in letter boxs and or sending out post cards. Only thing with door hangers is you need the design to tell your story and catch there attention really fast. Below is a copy of the one we use.
As you can see it has our company logo, phone number, list of services and down the bottom address, website address and some other contact details.
This design has worked really well for us and has taken 2 to 3 re designs over the last year to get it where it works and gets the phone to ring.
Now once you have the door hangers going up and work is starting to come in what you MUST do is keep a record of every call you get regardless if a job comes from it. Take down there name, address, email, phone number, So you can follow them up at a later time, ad there email to your mail chimp or other email marketing system and in 12 months time give them a cold call and see if they would like a free quote to get a house wash. Wash Rite gets about 2 jobs a week just from doing this but it is a long term system but it works and works well.
Once you have got your first job list your business on every directory you can find, Yelp, BBB, and the like and always ask your customer after you have finished there job to give you a 5 star review, This will help heaps in getting work from the directory. NEVER UNDER ESTIMATE REVIEWS.
Now you have worked on the basics now for the new generation systems,
1st get a website built by a professional and get the up on the net, Once you have done this you can list it on all the business directory's and start to do basic seo.
2nd will be open up a company Facebook page and get everyone you know and everyone your friends know to like and share it. But remember you need to post daily on it with pictures and info to get it ranking, Now you can share and invite people in your community to like your page, This will also help your google ranking on your website. Also look at doing paid ads on Facebook which can be done for as little as $5 so not expensive
3rd is google ad-words , Get some google ad-word ad up and this is a constant way to get phone calls but it also points people to your website which will boost your google ranking.
Now google ranking is MASSIVE , there are a few ways to help you get a higher ranking and faster than normal.
1st Facebook pages as talked about
2nd Google adwords
3rd Backlinks, This is where your website in listed on other websites such as directory's
4th is the date of your domain the older the domain the higher the ranking
5th is trends this means the more activity your site has the higher the ranking so get your mates and family to check out your site weekly
NOW THE BIGGEST AND BEST WAY TO MARKET YOUR BUSINESS IS TO GET OUT THERE AND MEET PEOPLE AND TALK ABOUT YOUR BUSINESS AND HAND OUT BUSINESS CARDS.
SO GET OUT THERE AND BUILD YOUR BUSINESS.