In my business Wash Rite which is an exterior cleaning company that mainly does house washing, moss and mould roof treatments and cleaning and commercial building cleaning, other than providing our services our main effort is put into lead generation, basically getting people to call us and request a quote.
We have a very good conversion rate once we have issued a quote so just getting the people to call is our main goal.
How do we do that ?? Well we have a few methods, some are old techniques and some are new. Firstly the old school ways still work but may not be as successful as once where but still do work. These include newspaper ads, yellow pages, flyers, than there are newer ways such as google adwords, websites, business directory's, proactive field sales reps, home shows, and networking groups.
Before you even start a house washing business you need to build your website, get it lodged to google 3 months before you start trading, this is key so from day 1 that page is working, may not be killing the competition but any website is better than no website. Ours is www.washrite.co.nz its basic but easy to move around and find the info you want and need and serves us very well.
The next thing i would do 1 week before starting is everyday all day walk the streets dropping flyers and DONT put them in the letter box, walk up to the door and slide them into the door jam, You hit rate is at least 10 time better than in the letter box. I do that 1 full day per week and it gets me about 10 leads to go and quote so it pays off.
Next thing is sign up your vehicle, its a huge moving billboard.
Next is join a business owner network group and start building relationships and get to know other business owners. We get 1 job a week through business owners we know through networking.
Once your done the basic and have your website start google ads, 90% of leads we get is through our website and google adwords so it works and pays off, and this would work for all business.
I hope these few points help at least one new guy into the industry as these helped me when i starts.
Regards
Troy Hillard
Wash Rite NZ
www.washrite.co.nz
0800101216
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