GOAL SETTING IN YOUR SERVICE BUSINESS

Setting goal's in your service based business is very important, Not only to lay the foundation of where you would like to be in the future but to also draw a map on how you are going to get there. Within my business Wash Rite i have set quarterly goal and yearly goals and 3 yearly goals.

These goals are broken down as follow's.

Quarterly Goal's

• 5% min growth in revenue across all our franchise's while growing our net profit margin by at least 1.25% each quarter.
• Raise our client referral rate each quarter by at least 2.5%
• Lower or Accounts Recoverable payment days average by 2.5% each quarter
• Average of 1.5 new franchise's launched each quarter

Annual Goal's

• 20% min annual growth on year before
• 5 New Franchise's to be launched within the year
• Client referral to take over our largest client source 
• Net profit grows by at least 5% but ideal target of 11%

3 Yearly Goal's

• Be the largest exterior cleaning company within New Zealand, Currently the largest in the south island and second largest in the country.
• Have a franchise network of 30 plus franchises within New Zealand.
• Launch the first Wash Rite franchise outside New Zealand. 

As you can see our quarterly goals are very manageable and seem small, But that;s the point, Make your goals achievable and work towards them and soon you will notice your small goals are reached and soon so will be your larger goal's, The only think you have to do is the work required to achieve the goals.

At the moment we are well on the way to achieving our goal, This year alone we have opened up a franchise in Christchurch and they are doing very well servicing there house wash and roof wash clients in Christchurch and we have also started a franchise in New Plymouth who are doing exceptionally well and are almost close to be the market leader in there city.

3 Ways To Keep Spiders Away

It’s that time again! Spider season. Spring is the special time of year when a spider’s biological clock starts ticking harder than Octomom's. August is usually the prime time for male spiders to start seeking a mate. Spiders are usually solitary, but when it’s time to find a partner, they begin to emerge in droves. I know some are going to rail against the murdering of these eight-legged freaks, but for us arachnophobes, we see things differently. Here are some easy ways to keep Charlotte and her web from bothering you and your family.

1. Keep a Tidy Home

Everyone knows the phrase, “A clean home is a happy home”, but have you heard, “A clean home is free from spiders”? No? Well, it’s true. The cleaner your home is, the fewer places spiders will have to hide or play. Spiders love cold dark places, so your basement or cellar is a perfect hiding spot. Removing all cobwebs and regularly cleaning duct work can help prevent arachnids from setting up shop. Getting rid of clutter and moving storage bins will help because they won’t feel safe if they are constantly being disturbed.

2. Peppermint and Horse Chestnuts

If you are looking for a natural repellant, nothing will work better than peppermint oil. Mix a small amount of oil and dish liquid in a spray bottle with water. Spray window sills and around the base of your home inside and out. If you repeat this weekly, it will help keep spiders away. A not so proven method of repelling spiders is the use of horse chestnuts. Horse chestnuts look a little scary and are in fact very poisonous, but it seems like any evidence is anecdotal. There are a lot of people who swear by horse chestnuts, and houses surrounded by the plant seem to be spider free.

3. Clean Your Gutters

That statement is a little misleading. Cleaning your gutters won’t completely remove your spider problem. The theory behind cleaning your gutters, however, will absolutely help. Removing a spider’s food source will starve the spiders away. Cleaning up a cluttered yard or removing brush can go a long way to getting rid of spiders. Any place that gathers standing water will be a breeding ground for insects and a buffet for spiders. So make sure your gutters aren’t clogged. This will eliminate another area for creepy crawlies to breed and eat.

Ok, so spiders aren’t ALL bad (see image above). They can provide some benefits. They will help control mosquito, ant, and termite populations. But for some of us, the trade off isn’t enough. Following our hints will go a long way to getting rid of your spider problems, but an exterminator might be needed. It is also wise to be careful approaching or killing spiders you aren’t familiar with. Almost every state has at least one poisonous spider. While most aren’t life threatening, a bite might be extremely painful.

GIVE TO GET IN BUSINESS

In business and marketing there is an important motto i was taught early in my business career, And that is you must give to get! What does that mean? you might ask.

When it comes to any form of marketing and or customer acquisition you must offer your customers some sort of value before asking them to hand over there hard earned money. For example when you have a facebook page for your business don't make every post or even every second post asking for clients to buy of you or to use your service. Make sure the majority of your post's are good quality content that has value to your client base. The content maybe a good blog post about the industry your business is in, It could be helpful tips, or important news that will effect your business and or your clients.
Once your follower see your page or marketing material has value they are more likely to keep on following you and they will build trust in your brand which will bring them back time and time again to buy from you.

The biggest mistake a lot of small businesses make is always asking for there customers to buy now, Instead of the business offering something to the customer first, This will make the customer feel like they owe you and in turn will buy from you. Now what you as the business gives the customer does not have to cost much at all if anything, A good example is in one of my business Wash Rite which is a house and roof washing business we send our a monthly news letter, In that newsletter there is always a section of free tips to keep your home looking great, There will also be a small section on up coming events in our local community and finally we always through in a discount coupon to another local business we partner with. The rest is all promotional material about Wash Rite and how they can use our service.

By operating your business in this way you will engage with your customers more, and you will also build a well know brand in the area you operate and your clients will stay using your products or services longer as they feel they get great value from being your customer.

Why Choose Low-Pressure House Washing

The Benefits of Low-Pressure House Washing

House Washing  is one of the easiest ways homeowners can increase their home’s curb appeal. Not only does it make your home look sparkly clean, but also protects your family and is considered preventative home maintenance.

However, not all House Washing  techniques are the same. There are two methods: high pressure washing and low-pressure washing.

High pressure washing uses hard water pressure, while low pressure washing uses a mixture of soft water pressure and chemicals to rid the home of dirt and grime.

Wash Rite House Washing New Zealand

Why Choose Low-Pressure House Washing

Low-pressure house washing provides a variety of benefits to homeowners, including:

• Extends the life of paint: Painted surfaces, such as your home, can suffer damage from high pressure washing techniques. Paint can chip or become dull when too much pressure is used during the house washing process. By using low-pressure washing, you will extend the life your exterior house paint and bring back the luster of your painted finish.
• Prevents damage to siding: High pressure washing can cause gouge marks, dents or even holes in your siding. In some cases, the siding can become unattached from the home if the pressure is too much. High pressure washing on aluminum siding can cause streaks and wand marks, leaving homes and building unprofessional looking.
• Kills mold, mildew, and algae: High pressure washing only uses the water pressure to remove the mold, mildew and algae, which doesn’t prevent it from coming back. Low-pressure washing uses environmentally safe chemicals to ensure that the buildup is effectively removed from the home.

Before hiring a House Washing company to clean your home, make sure you ask if they offer low-pressure house washing! Or you can call the experts for free advise - Wash Rite  0800101216

HOW TO SECURE THE BIG JOBS IN THE EXTERIOR WASH INDUSTRY

As your progress from a small business to a medium and large business in the house wash or roof wash industry you naturally want to target some of the large commercial or more prestige jobs to help build your brand and image. So the million dollar question how to do you get these big jobs??

Well there is no simple answer, if there was everyone would be doing it and everyone would be getting these types of jobs. But i can give you a few tips and pointers on how we go about getting these bigger jobs.

1st is the larges company's want to deal with reputable company's so always act in business in a legal and moral way, Now i am not saying don't be competitive and aggressive chasing jobs as i would be the most aggressive person in my industry in my area without a doubt.

2nd would be use any and all contacts you have to try and get a foot in the door, try and at least be able to get a quote in for the job.

3nd don't be afraid to cut your rates for the first few jobs just to get them, build a reputation for doing these large jobs than raise your rates back to market rate and when you get to where i am you can go even higher.

4th is don't be afraid to say NO, Wealth people or business leaders like to deal with people who are confident and know what there doing and know how to get the job done right, If that means saying NO than say it and be confident in your skills. If your not confident they will pick up on it and they will not trust you to do the job.

5th, When you quote be factual and give them all the information about the house wash or roof cleaning, Such as how many days it will take, any extra equipment such as lifting booms you will have on the jobs, any safety issues you have or will cause, and so on this again will show the client you know what your doing and they can trust you to do the job right the first time.

At Wash Rite we have done some of the largest jobs and most prestige jobs in New Zealand, Such as in February 2016 we washed the dot com mansion formally the resident of Kim dot com.

We are back washing the roof of the Dot com mansion in late October 2016 and we will year after year.

Another recent job we have done is a full exterior wash of Westfield Chartwell shopping complex, This job was done after hours at night and was a 4 Night job with 3 crews none stop on it, We are back in November 2016 to wash the roof.

Another large job we do twice a year is washing the exterior and roof cleaning of Braemer Hospital in Hamilton New Zealand, This is a 6 day job for 3 crews, There is alot of glass to be cleaned on this job.

These are only a few but there great ones to show as all of these where clients we walked in off the street and offer a free quote to and they all agreed and now signed a 5 years contract for each of these, Just these 3 alone are $75500 per year in revenue alone.
So the point is don't be shy get out there knock on doors, introduce yourself and start doing free quotes and you never know what you will pick up next.

Any questions happy to answer http://washrite.co.nz/contact-us/

Troy Hillard
Wash Rite
www.washrite.co.nz

Wash Rite will be at the Waikato Home and Garden Show 2016

Wash Rite will be having a stand at the Waikato home and garden show this year held at claudlands event center from October 6th, 7th, 8th and 9th so come and see us as we will be having giveaways at our stand and come register your interest for a free quote to get your house looking its best. As there are no better company out there to wash your house, clean your roof, clean out your gutters and get your house looking a million dollars.

Hope to see you guys and girls there.

Wash Rite - House Washing
www.washrite.co.nz
0800101216

Wash Rite will be at the Waikato Home and Garden Show 2016

Wash Rite will be having a stand at the Waikato home and garden show this year held at claudlands event center from October 6th, 7th, 8th and 9th so come and see us as we will be having giveaways at our stand and come register your interest for a free quote to get your house looking its best. As there are no better company out there to wash your house, clean your roof, clean out your gutters and get your house looking a million dollars.

Hope to see you guys and girls there.

Wash Rite - House Washing
www.washrite.co.nz
0800101216

Door Hangers and flyers.... Do they work????

I get asked alot about do handing out flyers and hanging door hangers and if it works????


Well the answer is yes it works, But you have to be smart about how you do it. Firstly we have a company policy that the workers MUST hang a door hanger on the doors of the next door neighbors and the 3 houses across the road of the house there washing. this is a very cost effective way of doing it.

Next is that we employee a person to work one day a week hanging door hangers and they are able to do about 1000 in a 8 hour day, It works out great for them as they have the day off from uni. We really make sure the door hangers are hung on the door knob and not put in the letter box as our hit rate for a flyer in the letter box is 1% and the hit rate for a door hanger on the door in 10% so a massive difference.

 These on the side are the door hangers we hang and we have a great result out of these and will never go back to flyers in the letter box.

We do have standard type flyers but there not handed out in a mail box form, these are only handed out when someone quires about our services and wants more information than we will hand out the flyer as it holds all the information they want. These flyers are great to inform people but not very good in grabbing there attention.

Now you are ready to hang door hangers the next major this is what areas to hang them. My rule is never hang them in the poor areas of town, Even though we do heaps of work in those areas we find most houses in the poor areas are rentals and the people getting your door hangers dont make the call weather to spend the money or not. We target the landlords in other ways.

We will always target middle class to upper class areas as most of these peoples own there own home and can make the decisions to spend the money or not , plus these people have spare money to spend on the maintenance of there home. And there homes are always larger so the charge amount for the                                         job is always larger as well.

The time of the day is always important as well, I try and hang door hangers around 2pm to 5pm, This means the door hanger has less chance of blowing away in the wind and it there awaiting the home owner to come home from work and its right there for them to see.
We also boost our effort in the first 3 weeks of spring and we hire an extra 3 people for 3 week straight to hang door hangers and we normally get about 7500 up per week and with spring people are back out side looking at there house and checking how dirty and how much moss and mould has grown over the winter months.

Simple rules with design, keep it simple and try and grab there attention with the design instantly.

If you want any information just comment and follow the blog

Troy Hillard
Wash Rite
www.washrite.co.nz   0800101216

Employee time theft in your house wash , pressure wash and softwash business

I have come across this video about employee time theft and i could not of said it any better, As an employer it is your right and duty to snap your staff out of it as it is just costing you money and lots of it.




Hope you enjoy the video and get something out of it.

Troy Hillard
Wash Rite - House Wash specialist

www.washrite.co.nz
http://washrite.co.nz/services/house-wash/