When it comes to any form of marketing and or customer acquisition you must offer your customers some sort of value before asking them to hand over there hard earned money. For example when you have a facebook page for your business don't make every post or even every second post asking for clients to buy of you or to use your service. Make sure the majority of your post's are good quality content that has value to your client base. The content maybe a good blog post about the industry your business is in, It could be helpful tips, or important news that will effect your business and or your clients.
Once your follower see your page or marketing material has value they are more likely to keep on following you and they will build trust in your brand which will bring them back time and time again to buy from you.
The biggest mistake a lot of small businesses make is always asking for there customers to buy now, Instead of the business offering something to the customer first, This will make the customer feel like they owe you and in turn will buy from you. Now what you as the business gives the customer does not have to cost much at all if anything, A good example is in one of my business Wash Rite which is a house and roof washing business we send our a monthly news letter, In that newsletter there is always a section of free tips to keep your home looking great, There will also be a small section on up coming events in our local community and finally we always through in a discount coupon to another local business we partner with. The rest is all promotional material about Wash Rite and how they can use our service.
By operating your business in this way you will engage with your customers more, and you will also build a well know brand in the area you operate and your clients will stay using your products or services longer as they feel they get great value from being your customer.
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