One of the big questions i get from new guys to the industry or even guys with years of experience is how do we win the large commercial contracts considering we have only been in business for one year?
The first step is to have a website ours is www.washrite.co.nz and on that website it needs to be all about exterior washing , roof cleaning, gutter cleaning and commercial building washing we have all that listed on our services page http://washrite.co.nz/services/ This will at least get you out there in the market and the property managers can at least find you.
Next step is you have to build a relationship with these big company's and the best way to do that is go in with a dirt cheap rate to get the job and do the most outstanding job they have ever seen, this will make them come back time and time again and you can slowly raise the prices to market rate. This will also help you build a reputation for doing the big jobs and doing them well.
Now build a personal relationship with the property or building manager as often they will go from building to building or company to company and if you have a relationship with them they will often call you up to come and do work at there new location.
Most important is when you win a contract try and get a signed contract for 2 or 3 or even 5 years, this will stop any other house wash and building wash company from under cutting you for at least that time frame and in that time frame you make yourself so helpful they cant do without you and your company. This is what we always do at Wash Rite.
Next is milk every job for what its worth and what i mean by that is make sure you take before and after pics for use on your website and social media so you can build awareness that your company is the go to company in your city for the big commercial jobs.
Now you have to do the basics, such as google adwords and have keywords for commercial jobs in there such as the following, commercial building wash, body corporate building wash, high rise wash, shopping center wash, commercial window wash, Hamilton building wash, Wash Rite building wash, Waikato building wash, As you will see i listed a few for my local city and area and so should you.
We have also built a reputation for wash multi million dollar mansions, This all started for us when we won the contract for washing New Zealand's largest and most expensive house, known as the Dot Com mansion.
This house was amazing, not only wash it huge but everything was over the top from secret rooms and passage ways to life size sculptures of giraffes and rhinos in the gardens.
Once we started to post on social media that we washed this house and showed before and afters we started to get calls from other home owners who owned massive houses who wanted a professional and private service which we offered. This type of work you will not get from adwords its always referral or word of mouth.
So get out there and start chasing the commercial jobs guys and hope you guys have the success we have had so far.
Troy Hillard
Wash Rite - House Wash Hamilton
The stuff in this blog is in not only incredible but also providing the great knowledge to the people.
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