THE WINTER GRIND IN THE HOUSE & BUILDING WASH INDUSTRY

As you will know work slows down in the winter months and depending on how cold and wet winter is will determine how much it slows down.

Wash Rite is based in Hamilton New Zealand and our winters are not bitterly cold and the temp ranges from 0 to 6 degrees Celsius in the mornings with a high of around 13 degree Celsius so all in all not to bad as we don't get snow or very very rarely get it.

This means we only see a drop in sales or around 10% over the winter months. But its enough of a drop to free up some time and this is the time that i jump into sales, marketing and getting quotes done as soon as spring hits the phone will blow up and all this hard work i have done in winter doing marketing and sales and even SEO it all pays off.

Now a key thing i always do in winter is SEO as everyone knows it takes a few months for google to pick up on changes you have made and this is why i do it in winter so come spring all the SEO work i have done starts to pay off and it lifts our organic listing and even if my competition see's this and does there own SEO by the time there's starts to take effect its way to late as i have swept up most of the work... Early bird catch's the worms in SEO

The other idea i have is in winter most people hate the cold and just stay home and no one else in the market is out there pushing there business and most of all pushing there brand, Winter is all about brand awareness and building your brand.

I do this by face to face sales and building a web based brand as below.

www.washrite.co.nz

www.facebook.com/washritenz

Instagram washritenz

Google + Wash Rite Limited 

and much more

So when winter hits to get lazy and sit inside and stay warm, Best to get out there and use the time to build your brand, write policys and procedures for your staff and work on health and safety but DONT site there and get lazy.

Thanks

Troy Hillard

Wash Rite - House Washing

www.washrite.co.nz